NYMAG X LEGO
For the new issue of New York magazine, Jessica Pettway photographed what happens when kids unleash the full power of their imaginations on a massive pile of LEGO® bricks. Here’s an excerpt from the story:
“Spontaneous, unstructured playtime fosters innovation, problem-solving, and confidence, in addition to helping children develop fine motor skills and learn to cope with their feelings. In fact, 95 percent of children in the LEGO® 2022 Playwell Study said creative play helps them try out new ideas. As a reminder of what the world could be like if only we dreamed it, we gave three kids piles and piles (and piles) of LEGO bricks and let their imaginations run wild. With the help of a LEGO Master Builder (yes, that’s a real job), they created everything from a time machine to a city for unicorns — and even shared some surprisingly sage advice for the future.”
See more: "If You Can Dream It, You Can Do It."
Set Designer - Stephanie Yeh
Master Builder - Chris Steininger
Annie Caruso - Wardrobe Stylist
Thora Vikar - HMU