In a bid to appeal to younger audiences, hertiage brand Fruit of the Loom has launched a campaign called "Fruitisms." As The Drum explains, "Adopting a humorous and relatable identity, the GSD&M-devised campaign takes the form of a series of vignettes, each more colorful than the last, to showcase a different ‘Fruitism’—a pithy observation on how your choice of fashion can make all the difference in life."
Jessica shot multiple scenarios in studio, well as close-up product images, marrying her flair for producing whimsical yet believable moments with Fruit of the Loom's bold colors.
Billy Wesley - Set Designer
Mai-Lei Pecorari - Wardrobe
Tatiyana Elias - HMU
Christina Cisneros - Soft Goods
Natalie Campbell - Producer
GSDM - Agency